I edited the image on Photos, adjusting the contrast and saturation.

Here is what the advert looks like after I added in my title, logo and tagline. I made sure that the tagline was a question because this was a common convention I saw on other channel 4 ads. Additionally, it will also hopefully act as an engima and encourage the audience to watch my documentary. I will send this copy to my focus group so that I can get some feedback on what to improve.
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