Research - Findings from newspaper advert analysis

After researching into different documentary newspaper adverts, such as Channel 4's 'Seven Days' and Louis Theroux, I found a variety of different codes and conventions that I will either adhere to or challenge in my own newspaper advert.

• TV Institution logo (Channel 4 logo tended to be in the centre right hand side of the advert).
• Title ( Channel 4 title and tagline tended to be a white font with a coloured box surrounding the title)
• Tagline
• The day and time it starts
• Website link 
• Image (either of the presenter or the subject of the documentary, tended to make direct mode of address with the audience).