After deciding on a red colour scheme for my newspaper advert because I think it matches my image and would be most aesthetically pleasing for my audience (I will check this with my focus group). However, as the background of my advert is not completely white, I had to remove the background of the channel 4 logo, which I was able to do in photoshop and made my advert look more professional and of a higher standard.
I will place the logo on the right hand side of the advert because this is a common convention that I have seen in other Channel 4 newspaper adverts.
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